For the young online fashion label ABOUT YOU, the design-duo Studio Besau-Marguerre transformed an old industrial building in Hamburg into a vibrant and inspiring photo studio for the brand. The interior concept and furnishing for the in-house photo studio ABOUT SHOTS, reflects the assets of the aspiring fashion brand whilst utilizing the architectural characteristics of the old industrial factory. The interior further convinces with a dynamic, collage-like mix of striking colours, textures and forms.
THE INTERIOR CONCEPT
ABOUT YOU is all about fashion, great textiles, well-tailored clothes, strong colours and the perfect staging of all of these elements. The design brief detailed for the in-house photo studio ABOUT SHOTS, to reflect the unique character of the fashion brand and to offer staff the possibility to relax between shootings, productions and meetings as well as to take their minds off work. Studio Besau-Marguerre’s interior responds to this brief by conceptualising a lounge area as a central square, signifying it with a rosé circle on the floor, annexed by half-cordoned off and private islands to serve various functions, such as relaxing, exchanging ideas, recharging and sleeping. Corresponding with the employees’ various requirements, the carefully conceived interior design concept meets the demands for a space to both work and de-stress in. Open spaces, a white or black wooden ceiling, and large industrial windows that flood the old building with bright daylight were the starting point for this project. To break up the industrial character, Studio Besau-Marguerre added a colour palette of three strong colours that simultaneously relate to the surrounding of the old factory, the building itself as well the façade.
The interior design concept’s central task was to create flexible and separate rooms, to enable boundaries and a place of retreat. Besau-Marguerre realised large panels of structured glass with bold black metal frames as room dividers, separating the different areas into half privat spaces. The glass panels act as a pleasant diffusor, dispersing external impressions and letting the surroundings fade into the background. In addition to the glass walls, Besau-Marguerre specified heavy curtains from high-end upholstery fabrics, acting as flexible, bold room dividers and having a positive effect on the acoustics in the busy photo studio. Large textile panels, made from KVADRAT textiles and fashion prints from ABOUT YOU, provide additional focal points, casually leaning on the wall as if someone just set them briefly aside.
The generous application of different and carefully selected materials and textures supports the concept’s main theme to divide the generous space into various small islands such as photo studios, lounge areas, rest rooms, kitchen and bar as well as meeting rooms.
COLOURS, TEXTURES, FURNITURE
A dynamic, collage-like mix of striking colours, textures and forms characterise the interior by Studio Besau-Marguerre whilst also corresponding with the design duo’s signature. With the use of a bold and striking colour palette and varied textured materials, the concept mirrors the fashion brand’s character and allows for the staff to deeply immerse themselves in the unique identity.
In addition to the interior concept, Studio Bessau-Marguerre designed some furniture specifically for this Project.
