The new office district is currently home to the online interior design platform home24. On an area of 12,000 m², we present the client’s vision of “home, away from home”. There is space for work as well as for a drink on the terrace overlooking the skyline of the German metropolis.
With more than 2.4 million customers and a presence in seven European countries and Brazil, home24 is the number one online shopping platform for furniture and home accessories. For the existing workforce of more than 500 employees, which will be expanded, we are preparing a headquarters in the multifunctional project DSTRCT.Berlin by HB Rravis. Located on the border of Friedrichshain and Prenzlauer Berg. On six floors with a total area of 12,000 m² and a 1,000 m² terrace, a unique space will be created that highlights the major principles of sustainability, diversity, community and collaboration.
Due to the large number of employees of different nationalities and cultures, the client wanted to build offices where every individual would be comfortable. The central theme was therefore a vision of home, away from home, combining the principles of an agile office with a home environment. Through them, the company intends to communicate the identity of e-commerce pioneers who successfully combine technology and creativity. We selected the most popular styles from the home24 platform and reflected these in the higher floors. Each of the five office floors has its own community zone that reflects a particular style. In subtle nuances, individual elements appear throughout the entire floor, including the meeting rooms. The last of the floors aims to evoke an authentic mood in which everyone can find themselves. The reason for this is simple – there is a bar with a view of the Berlin skyline.
Authors:
Ján Antal
Barbora S. Babocká
Markéta Michálková
Co-authors:
Petra Malovaná
Visualisations:
Willbe Studio
